Necroing a slightly older thread. Here is the message I sent to CBC today (via multiple channels):
My name is XXXXXXXXXXX and I have been an avid soccer/footy fan for decades. I am also a strong supporter of CBC as our national broadcaster. From televised news and sports, to CBC Radio (one and two), to a strong online web presence (website and dedicated apps), I utilize all CBC platforms and believe that the CBC provides an extremely high quality service that offer excellent value for money to all Canadians.
With this in mind, I am writing to encourage you to explore the idea of broadcasting games for the emerging Canadian Premier League (soccer). The CPL will be Canada’s first coast to coast domestic soccer league of the modern era, and next year it will launched its inaugural season in major media markets spanning from BC to Atlantic Canada.
This is an extremely exciting development for the Canadian soccer community. CPL will be a truly Canadian league – for Canadians, by Canadians, and showcasing and developing Canadian talent. In light of this, the possibilities of a broadcasting arrangement with the CBC are significant, and there are many factors that would support it. Specifically:
• CBC is similarly national in scope. With coast to coast to coast saturation, CBC could provide fully national access to a league that is seeking to serve all Canadians.
• Given this scope, and the existence of localized CBC broadcasting teams, CBC could provide strong local coverage within local markets. This league will be driven in large part by strong local interests; the ability to provide localized coverage of teams on regional channels would be a great angle to drive local interest in your programming.
• Because CBC is available to all Canadians and not subscription based, access would be universal and would not represent a barrier to viewers on the basis of location or economic status.
• While CBC has a long history of quality sports broadcasting (both amateur and professional), there is currently a significant lack of soccer content within your suite of sports broadcasting. CPL is the ideal league to get back into this broadcasting space, as it would be less expensive than other league rights yet uniquely Canadian.
• Tied to this, there is a huge appetite for soccer content in Canada. Whether shown by the record-breaking numbers achieved during CBC’s coverage of the 2014 World Cup, the strong ratings posted for the recent World Cup in Russia (despite inconvenient broadcast times), the significant viewership that regularly supports our national women’s team, or the strong ratings consistently posted for other professional soccer leagues on the dedicated sports networks, soccer’s rise in popularity is indisputable. The audience for this product is out there.
• In an era where high quality streaming options are emerging to reflect consumer shifts, your experience providing excellent streaming coverage of sports events such as the Olympics demonstrate your capacity in this area.
• Finally, by “getting in on the ground floor” and supporting the league at the outset, CBC would have the opportunity to not only help grow the league, but could also secure a long term arrangement for cost-effective soccer programming with a large potential for growth in popularity. This is a league with plans and ambition. CBC’s broadcasting support at the outset could prove to be an excellent business decision as the league’s popularity grows.
CBC’s mandate includes promotion of Canadian culture – which includes sport. CBC seeks to reflect and promote the cultural diversity of Canada – in a context where soccer (aka “football”) is the world’s most popular sport, and the one which has the most registered youth players in Canada. In short, soccer is now a truly Canadian game. In light of this, I strongly urge you to explore the idea of partnering with CPL at this exciting time, to provide high quality access to this league for all Canadians.
It is possible that league officials have already reached out to explore the possibility of a broadcasting partnership. If not, I would encourage you to reach out to them. The website for this emerging league, including contact information for league officials, can be found here: www.canpl.ca
Thank you for your consideration of this matter.