Trumps exact quote: "When Mexico sends its people, they’re not sending their best. They’re not sending you. They’re not sending you. They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people."
He's implying that it's the minority of Mexicans crossing the border that are good people.
NFL ratings were down 9% last year. But all broadcast networks lost 16% of their viewers. So it's an overall trend of how people are consuming media, not a sign that the NFL is less popular.